How to be confident online

Your comfort zone; such a happy place, a warm place, a comfortable place. It never wants you to leave and will always welcome you with open arms when you return. But, have you noticed that you don’t quite accomplish much from your comfort zone? As entrepreneurs, we need to learn to stand on our own and build ourselves up while conquering the online world. This is where self-confidence comes in.

How’s your self-confidence level?

You don’t know how to do it all. You are comparing your chapter 1 to someone else’s chapter 12. You are super scared to put yourself out there AND show up. Que the panic-stricken, hyperventilating-self, right?

I was once where you are right now. I loved being in my safe zone, only doing what I felt was comfortable, to me. But I knew I couldn’t grow my business. I wanted more, and there was no way I could do that without putting myself out there and trying new things.

Or maybe you’re at the point where you stopped believing in yourself because there are so many great people out there who you think are better than you? Listen up. We’ve all struggled with self-doubt, each in a different way. But one thing is for certain; you need to know who you are, get over the fear of being judged, rock your expertise, and try new things to become a successful entrepreneur. Ready to get some confidence?


1. Knowing who you are

You’ve seen so many successful people online, read so many amazing blog posts, and watched so many great videos that you may have picked up their unique voice or content style rather than your own. And after a bit, you may have forgotten who you are.

You need to find yourself and bring that to light in your videos, posts, emails, and overall content. That’s what’s going to not only bring in your audience but keep them there. You want them to fall in love with your unique voice because no one can do you like you.



You started your business for certain reasons, and those reasons are your values. Maybe you wanted to leave your corporate job, be your own boss, make your own hours, travel the world, or just stay at home with the kids. Whatever your reason is, that’s your brand’s message.

But, what if you’ve seen a lot of businesses with a different set of values? Being wealthy, flying first class, living the rich and famous lifestyle.

Could you have been influenced by their messaging that you adopted their values in your business instead of your own? Because of the influence of other people, you lost your own values and adopted someone else’s. You lost your authenticity and your confidence because it’s no longer coming from your heart.


Remembering your 'why'

The initial purpose for your business was to help people, but if you’re drifting off into the wealthy, I-need-it-all mentality, you need to remember your ‘why’. You need to bring your business back to its roots, why you’re doing this.

Knowing your ‘why’ will keep you focused. You will feel more inspired because you’re passionate about what you do. When you’re inspired, you’re able to create more, better content. Show up differently, in an inspired way. Take inspired action and watch your confidence rise.

As you let your own personality shine by remembering your ‘why,’ your confidence will begin to build.


2. Fear of being judged

One major way of hindering your confidence could be that you are simply afraid of being judged. For me, this was my biggest confidence killer, and I’ll tell you why.

I’m from Belgium, and my native language is Dutch. I also speak French, Spanish, and a teeny tiny bit of German. But, I decided to start my business in English! Crazy, right?

When I started sharing my content on my personal page, it was super freaking scary because all I could think about was what my friends will think of my new business venture? What do they think about what I’m posting? Are they watching my live videos and judging me? Especially in Belgium because this online business coach thing is very weird, man. It’s not done as often in Belgium versus the US.

I’m not going to lie. I was super scared, and my confidence was almost non-existent. But, because my business coach forced me to do it, I put myself out there and showed up!

And guess what? When I told my boss what I was doing, he actually supported me and was excited for me to start my entrepreneurial journey! I let my fear get in the way because we create this story in our heads that people will be so freaking judgmental of what we do and say. But in all actuality, they’re not. People that we thought would judge us actually end up supporting us!


Finding support

I didn’t know anyone who did the same thing as me, and I didn’t have any friends that understood me, either. I had to find friends online, preferably friends that spoke English. I now have myself a few business besties from a group coaching program and Facebook groups! I love that I have someone to talk to and who understands what I’m doing, what I’m going through, and where I want to be.

That support gave me the o-k to start showing up confidently because I knew that a lot of people would support me because we’re all in the same boat. Engaging on each other’s content really helped our confidence, even if it was just a post ‘like’ or a comment. I still get super excited when I see people comment on my blog posts, or ‘like’ a post on my business page!

Having a great support system and engagement with one another can add up to make you feel great about yourself and reduce the fear of being judged!


3. Rock your expertise

It’s very easy not to feel confident about your own expertise. There are other people who know more than you so why should you be sharing your content? It’s probably not that good anyway. What value can I bring? I’m so new, I don’t have the qualifications to help people. No one will listen to little ol’ me.

Sound familiar?

First of all, you need to realize that there are different kinds of expertise. You don’t have to have the seven-figure business; you don’t have to live in Bali, you don’t have to have the laptop lifestyle.

You don’t have to be everything! You can be an expert in your way. Let’s say you’re a business coach and you don’t have this crazy lavish lifestyle. BUT! You are freaking good at getting results for your clients. Share your value but lead with client stories to go with your results.

Maybe you’re just starting out, but you have a killer following on let’s say Instagram. Your area of expertise is that you’re a role model because your clients will swoon over your influence and audience size. Roll with that!

What about research? You’re passionate about healthy eating, so you decide to start a business in helping people eat smarter. You’ve done the research because you struggled with it yourself. People love to read your journey, how you’re growing, and sharing what you’ve learned through your research!


We all can be an expert in our own, unique way. As long as you share your voice and remain authentic to your readers, you will have a unique place in the online space. Let your audience connect with you through your own special area of expertise.


4. Try new things

I remember my first live video like it was yesterday. I was SO scared, but I knew I had to overcome it. Baby steps Sophie, baby steps! I knew that after I finished my first one, I could take on another, and another, and another. Each time talking for just a bit longer.

For me, this was trying something new. And now that I have a few dozen live videos under my belt, my confidence has grown so much that I actually enjoy going live! I even started my own YouTube channel! It just takes motivation, ambition, and a bit of practice. Each time will get easier.


Maybe your first obstacle isn’t going live. Whatever yours may be, I highly encourage you to keep it small the first time around. I am all about diving right into certain situations, but don’t overwhelm yourself. Building confidence takes time and is not something that can happen overnight. If only…


Take on that second obstacle

You’ve overcome your first obstacle, congrats! Give yourself a big pat on the back because you just did something crazy epic! Our comfort zone wants us to stay and never leave, and most people are totally okay with that! Entrepreneurs? Not so much.

Your second obstacle should be bigger than the first. But if you’re completely unorthodox and are changing it up, you do you! Let’s say your second obstacle might be recording a podcast because it’s way bigger than a measly little live video (we can say that now that we’ve overcome it).

You just have to keep taking the next step and remembering your ‘why.’ You started your business for a reason, whether that’s for financial freedom, the ability to travel the world or help others achieve their dreams. But in order to get there, you’re going to have put in some work. Work that will test you, push you, and get you out of your comfort zone.


Keep on moving

The only way you can grow is by moving forward. You don’t want to be that person that stays on level one. If the next or any obstacle is new to you and you’re not sure how to overcome it, reach out to your favorite Facebook groups and ask for an accountability partner or look to hire a business coach. They will be there to support you and essentially force you to do it!


Let's recap!

We’ve covered 4 essential tips for putting yourself out there and building up your confidence! I am so excited for you to get out there and try one (or even all) of these tips because I know you’re going to feel good about yourself afterward. But first, I think we should touch on each tip one last time.

  1. Knowing who you are – stay authentic to yourself and your readers
  2. Fear of being judged – find a great support system
  3. Rock your expertise – stick with your unique form of expertise
  4. Try new things – putting yourself out there will reduce the fear

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.