When to Invest in Your Business

Should I or should I not invest? That is the question.

Investing in yourself as an entrepreneur is such an important topic, but I feel it’s often overlooked. Most entrepreneurs don’t know how to invest in their business, or what they should invest in.

I have a few questions that I want you to ask yourself to help you decide whether or not you should invest in a certain program (coaching, eCourse, tool/resource). Since there are so many course creators, coaches, even consultants online that sometimes it’s hard for us to decide whether or not to invest in a program if you don’t have the money.


Question 1 - will it help you grow?

You want your investment to help you grow not only as an entrepreneur and a business owner but as a person as well. If you’re purchasing a coaching program, you want to make sure that you grow as a person (along with your business) because coaching incorporates mindset growth above all else.

So, before you purchase that course or book your call with a business coach, make sure it gives you the warm and fuzzies about your personal growth and mindset.

But how would you know that? See what kind of coach he or she is. Are they just focusing on strategies, putting their agenda on you, etc.?


Is it something you absolutely need, or do you have shiny object syndrome?

What I mean by shiny object syndrome is that if you set a goal for yourself (including the journey to get there) and put it in motion, is this course going to help you along the way?

Here’s an example. My goal was to grow through organic marketing because that’s usually the first step in growing your business.

But along the way, I saw a course about Facebook ads and how organic reach is for the birds. Basically, I needed this course or else my business would tank. It’s Facebook ads or the highway, right?

Oh no! Promoted pins are all the rage, I need to learn more! Take my money! I’m not happy with my website anymore, let me find a course on how to make the perfect website. Well, now my branding doesn’t match my new website. Someone, please suggest the best course for visual branding!

All of these courses are not helping me along my journey to achieve my main goal because if you haven’t noticed already, they’re nothing but distractions. All I wanted to do was grow my business organically, and now I’ve purchased 501 courses on things I DID NOT need!


Question 2 - are you excited about everything in the program?

A lot of programs will have like 70 percent of the ‘good stuff’ and then 30 percent of just ‘meh’… or it feels like it at least. Let’s say you’re eyeing up a complete, all-in-one business course. This fancy schmancy course covers everything you need to know about a business, including SEO.

Maybe you already know everything there is to know about SEO, but you’re still interested in the other modules/topics. Maybe the person offering the course is someone you trust, someone you’ve been following for years, or you love their content.

You buy the course anyway and end up using 70% of the material, or maybe not even. Instead of impulsively buying course after course, think about what you’ll get out of the course and see if it still gets you unbelievably excited. Your mindset just might change!

Stay focused and make sure you find one that works for you and has everything that makes your heart pitter patter with entrepreneurial joy! Yes, that’s a thing.


Question 3 - is this the mentor for you?

It’s extremely important to make sure you and your coach are a good fit. If you don’t feel a connection, your business and relationship might suffer. You won’t do all of the work your coach suggests because you feel like they’re nagging you.

You don’t want to do the exercises, journal prompts, or positive affirmations. There’s a TON of work involved when working with a coach so you absolutely 100% need to make sure you find the right one. That’s a good chunk of change down the drain (along with amazing support, tips, and guidance to help you grow your business) because you didn’t feel motivated.

Do you feel it in your gut? What’s your intuition telling you? It’s all about that connection!


Question 4 - will you be able to take full advantage of the program and implement every single action step that they recommend?

There’s only so many hours in a day, and we’re sleeping for a good portion of that! We can’t be wasting our day away on four different programs because you won’t make the most out of them.

You might find yourself completing half of a course, part of a membership, a few modules of this program… It’s overwhelming! Wouldn’t you rather focus all of your time and energy into one course and take full advantage of what it has to offer instead of taking 2 and realize you’re all over the place?

You only remember bits and pieces from one course, and you’re not confident in yourself to implement what you learned because your mind was somewhere else. Trust me; I’ve been there! Money wasted, missed opportunities, headaches and scattered-brained days galore!

Make sure that you first have the time to invest before investing in the course financially. So, ask yourself, will you be able to take all of the action steps that the mentor/course recommends? If it’s yes, HOORAY!

If not, you need to think about why this program excites you and if you have the time to commit to it. You may just find the answer you’ve been looking for.

So, are you ready to get out of your own way and truly invest in your business 100%?


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